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About Us

Trusted experts in high growth startups and scaleups

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Cheerful Orange ?

Orange is for energy, optimism. It’s the sunrise of a new day, brimful with possibility. It’s hot, like it’s on fire and it’s a fresh citrus burst of flavour. Orange isn’t too sweet and it won’t rhyme with anything (unless you count Blorenge (a mountain in Wales) and sporange (a technical word for a sac where spores are made) which we don’t) – it’ll always be its own self.


Cheerful is a choice, about how we show up; it’s knowing that “impossible” is the stage before “difficult”, which is the stage before “done”. It’s making the most of the journey, forging lasting relationships, being approachable, bringing the energy.

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Meet the team

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We’re a team of Associates: known for our expertise, bonded by our love of startups.

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